Dolby

Hollie- the second music video analysis is more thorough and focused; try not to tag on Andrew Goodwyn's theory but use the principles to inform the analysis. The Maccabees video is clearly a concept video- consider if this would be suitable and do-able for your project. Don't forget to look at some digipaks and adverts to help make the links across the products and see how it works as a promotional tool.

The importance of music videos in the digital age

The importance of music videos in the digital age

The importance of making a music video has increased due to the digital age where most things can be accessed through a portable device on the internet. This means that things need to stand out more if they don’t want to get lost in the sea of similar ideas and products. One way music can stand out is by having a music video, preferably one that causes controversy so that it will attract more media attention. Prior to the digital age, music videos would only be made for songs that were lead singles on an album and were thought to have success in the charts. Nowadays, it is becoming more and more common to have 3 or 4 music videos per album because they are a huge part of marketing now that shows like ‘Top of the Pops’ don’t exist anymore to give artists TV coverage. Music videos allow people to have full access to a product (the song) without even purchasing it. Many music videos are available to watch 24/7 online through sites like YouTube which can be a disadvantage to the music industry as you don’t have to ever buy a hard copy of the song/album. This is why record companies initially began to fight against sites such as these by blocking any music videos that were uploaded of their artists. Not long after, they began to utilize the online streaming tool by creating record company channels and individual artist channels where they could upload their content such as live versions of songs and official videos/audio. A good thing about sites such as YouTube is that videos are able to reach a wide audience and people may be led to the video by watching similar videos and being suggested a particular artist to watch.

Carry Me- Bombay Bicycle Club Analysis

Latchmere-The Maccabees Analysis

Letter for permssion

This is the letter we wrote to the record company in order to gain permission for the use of the song in the music video.

Dear Sir/Madam, 

 

                                  We understand you are the copyright holder of The Maccabee’s music.  We are A-level students who are hoping to get your permission to use the song ‘Latchmere’ to create a music video for our media course, as well as producing an album and magazine advert for the artist in question. 

If we received your permission, this track would only be used in an educational context and be viewed by our media class, our teacher and the OCR exam board moderator, it would not be released to a large audience. 

The artist and your company would of course be fully recognised throughout pre-production and the final video itself.  A copyright notice with wording supplied by you can be included in the records of the project.  If this is required, please send full details.

 

We look forward to hearing from you,

Regards,

Rhianna Newport & Hollie Dyes Shepherd

Edgbarrow school

Grant Road

Crowthorne

RG45 7HZ